Think of our brand as your neighborhood craft beer bar – only completely reimagined to offer far more than a typical beer bar experience. How? First, we optimize each Brass Tap’s extensive beer menu based on local preferences, and we keep such preferences in a fresh rotation throughout the year. Why? This gives guests in each locale “their own” Brass Tap.
We know how to attract guests – and keep them.
In addition to our offerings as a beer bar franchise, we offer a full liquor bar to keep all our guests happy as the night progresses and tastes shift. As for our fare, The Brass Tap doesn't do "bar food". Our selections (including shareables) elevate expectations within the category by putting a premium up-scale twist on classic favorites. We also offer live entertainment, which means there's always something going on at The Brass Tap – from live music ... to trivia nights ... to exclusive beer tastings.
Ready to implement.
- We are an ideal bar franchise option for ease of execution.
- Having smaller, more manageable-sized staffing requirements simplifies ownership.
- Our locations are perfectly sized (3,200 – 3,600 square feet, inclusive of an outdoor patio, is the sweet spot).
- Our new all-in-one POS system offers an affordable cloud-based platform.
- A proven loyalty program that rewards customers for each brew purchased: The Brew Crew.
- We have a unique menu compared to other craft beer franchise opportunities.
- Guests can also choose from craft cocktails and premium wines thanks to the full-liquor bar.
- Each location offers HD TVs as well as live events on selected nights – from music to trivia.
- Our menu can be easily and effectively executed without a chef, offering guests quality and variety to encourage a longer, more satisfying visit.
- Go from initial interest to opening your own location faster than most food franchises.
Impressing every guest ... at every corner.
It is with this mindset that we have always looked for ways to enhance the guest experience in every meaningful way. It starts when guests enter our beautifully appointed interior, and it continues as a gracious and welcoming staff offers helpful recommendations or highlights special beers on tap. When guests grow hungry and wish to treat their palate, The Brass Tap doesn't disappoint. It is this holistic approach to the guest experience that earns brand loyalty ... making us an elite craft beer bar franchise within the category.